We are a JOIful team of professional JOICO trainers and artists traveling mainly around Europe, Africa and the Middle East with a beautiful international Training Academy situated in the Netherlands (Helmond), our JOICO Experience Center.

Passion is the keyword to express our love for the professional industry and the “one of a kind” haircare brand we represent every day with the outermost dedication and sense for professionalism.

People are our customers and with people we embrace all professionals and consumers valuing the purpose of education besides the beauty and JOI of healthy hair.

Partnership in education is our purpose and we take pride in delivering a full service education offering based on learning in a fun environment connecting professionals from all over the world.

With great JOI we aim to contribute to the personal growth and development of all professionals and we strive to make people feel at home in our classes. As part of our JOICO family you will always leave with a feeling of JOI and fulfillment.

Meet your muse contest:
Vivienne Mackinder

Travel to New York City to learn from a legend

JOICO Guest Artistic Director Vivienne Mackinder is the founder of and seven time winner of the North American Hairdresser Awards (NAHA), She has worked alongside some of the most respected names in professional beauty. Vivienne’s skills and passion for her craft are continuously recognized in an ever-changing industry despite the rapid turnover of trends. She was honored with the Lifetime Achievement Award from NAHA in 2009, the International ICON Award from the Irish Hairdressing Federation in 2011, the Leo Passage Educator of the Year Award from Intercoiffure in 2012, the Visionary Artist Award in 2013 as well as the AIPP Best Commercial Award in 2014.
The winner of this contest will get to travel to New York City for a full-day styling and cutting workshop with Vivienne! The first part of the day will be a look and learn and the second part of the day will be hands on.

How you can participate:
· Post a photo of yourself on Instagram; in this photo you should be performing your favorite hair technique. In the caption of the photo you explain (in short) which technique you are performing and why you would like to meet Vivienne. Tag @joicoeurope in the photo and use the following hashtags: #joicoeurope #joicoeducation #meetyourmuse
· Make sure that your Instagram account is public so that we can see your entry.
· Lastly fill out the form.


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The place to be to get more success through knowledge

Learn to get more

JOICO, your partner in professional haircare, knows the importance of expert-led education and hands-on training. From detailed product knowledge to cutting, coloring and hands-on styling, our training programs will give you everything you need to use, sell and enjoi the award-winning collection from JOICO.

By signing up for one of our education classes in our state-of-the-art Training Academy situated in Helmond, the Netherlands, you’re doing more than just attending a training – you’re investing in your future, and your business.

Simply choose the program that’s right for you, and apply today.

JOIN us at our JOICO Experience Center, on a journey to the look of tomorrow…                 

The best training experience!

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JOICO – the brand

Started by a passionate Californian hairdresser, JOICO has been at the cutting edge of innovation for more than forty years, creating products and ingredients recognized and awarded for their gold-standard performance. As a proud member of this global family we benefit from their knowledge and experience. Fueled by our passion we are able to continuously make break-through science and industry-leading technology a healthy hair reality.

For more information about JOICO products click here.

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