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Have a JOIful day!


We are a JOIful team of professional JOICO trainers and artists traveling mainly around Europe, Africa and the Middle East with a beautiful international Training Academy situated in the Netherlands (Helmond), our JOICO Experience Center.

Passion is the keyword to express our love for the professional industry and the “one of a kind” haircare brand we represent every day with the outermost dedication and sense for professionalism.

People are our customers and with people we embrace all professionals and consumers valuing the purpose of education besides the beauty and JOI of healthy hair.

Partnership in education is our purpose and we take pride in delivering a full service education offering based on learning in a fun environment connecting professionals from all over the world.

With great JOI we aim to contribute to the personal growth and development of all professionals and we strive to make people feel at home in our classes. As part of our JOICO family you will always leave with a feeling of JOI and fulfillment.


The place to be to get more success through knowledge

Learn to get more

JOICO, your partner in professional haircare, knows the importance of expert-led education and hands-on training. From detailed product knowledge to cutting, coloring and hands-on styling, our training programs will give you everything you need to use, sell and enjoi the award-winning collection from JOICO.

By signing up for one of our education classes in our state-of-the-art Training Academy situated in Helmond, the Netherlands, you’re doing more than just attending a training – you’re investing in your future, and your business.

Simply choose the program that’s right for you, and apply today.

JOIN us at our JOICO Experience Center, on a journey to the look of tomorrow…                 

The best training experience!

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JOICO – the brand

Started by a passionate Californian hairdresser, JOICO has been at the cutting edge of innovation for more than forty years, creating products and ingredients recognized and awarded for their gold-standard performance. As a proud member of this global family we benefit from their knowledge and experience. Fueled by our passion we are able to continuously make break-through science and industry-leading technology a healthy hair reality.

For more information about JOICO products click here.

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