Meet the driving force behind JOICO Education!

Meet the driving force behind JOICO Education!

JOICO Educators, international professionals

Passion for the hairdressing industry and a desire to sharing knowledge!

Daniëlle Swartebroeckx
Head of Education

After working at Wella as Senior Education Manager and at Estée Lauder as Training Manager, Daniëlle joined JOICO back in 1993. She played a key role in introducing the then almost unknown brand and product portfolio in Europe, setting the bar and building the business to what it is today. With her contagious passion and belief in JOICO she is the driving force behind the JOICO Europe Education department.

Wendy van der Helm
Creative Education Manager

Making people beautiful and happy as a hairdresser had always been her dream, but a long and slow physical recovery after an accident forced Wendy to start her career in a totally different industry. She however never lost her passion for the hairdressing business and it drove her to JOICO in 2001. As Creative Education Manager she focuses on creative events, managing the European Design and Color Design Team and teaching stylists to professionally use our products and collections.

Els Philips
Technical Education Manager

Els joined JOICO in 2002, after graduating as a high school teacher in hairdressing. She initially concentrated on developing new education concepts for the European premiere of the Zotos brands. Today, Els is Technical Education Manager. With great passion and enthusiasm she focuses on developing technical education tools, passing on all her knowledge to distributor teams and stylists and guiding the JOICO team of educators.

Leen Valvekens
Educator

A high school teacher’s degree, part-time experience in a successful hairdressing salon and a successful 5-year career as national educator in Belgium made Leen the perfect match to join the JOICO Europe education team back in 2009. Her experience with in-salon education, her hunger for knowledge and her utmost dedication to bring knowledge across towards others make her a very loyal and passionate educator!

Lore Janssens
Educator

After being trained in one of the best hairdressing academies in Belgium and four years of experience in a booming salon, Lore joined the company in 2007. At first she was mainly assisting the Education Department on the Zotos side of the business, Lore is now responsible for both the JOICO and Zotos brands. She is also responsible for product testing in cooperation with our head office in the USA.

Lesley Canters
Educator

During her education as a hairdresser at the age of 16, Lesley met JOICO and immediately fell in love with the brand. When she graduated, the hunger for more knowledge became bigger! This is the moment Lesley chose to continue studying to become a high school teacher in hairdressing in order to be able to teach, and especially share her knowledge and passion! Thanks to an internship at JOICO in Belgium, Lesley knew that her career-path would be the one of becoming a JOICO Educator. In Belgium Lesley gained a lot of knowledge for 6 beautiful years. During this period, it became a dream to work as an educator for JOICO at the EMEA-HQ in Helmond. And this dream has become a reality! At Henkel Nederland – JOICO, Lesley is working mostly in the technical education department sharing her knowledge and experiences.

Marjolein Wetten
Education coordinator

Organizing & planning events has always been a passion of Marjolein. During her college education studying Marketing & Communication she started volunteering at a foundation that organized festivals in Helmond and got an internship at Q-dance (a Dutch festival-organization company). After successfully finishing her education, she oversaw all communication & marketing at a big club for 4 years. But after those 4 years it was time for something completely new, something to get back into that passion for organizing and planning. And the perfect job landed her at Henkel Nederland, JOICO. As the education coordinator she is responsible for all the organization of trainings & seminars.

“So if you have any questions about me, my cool job or the trainings & seminars. Let me know – Marjolein.wetten@henkel.com

The European Design Team

…on a mission to inspire others in the industry! !

David Murray Salon owner, “David Murray@21”

Drogheda, Ireland JOICO Senior Creative Artist

As Senior JOICO Design Team member David is excited to be involved in a group boasting the best in business. “In this team I have found the same passion for hairdressing that I have always had”, he explains.  

Gill Berry Salon owner, “House 76”

London, UK JOICO Creative Artist

Working with the JOICO European Design Team has given the native Scot an ideal chance to work alongside the most talented creatives in the business. “To work with such talented people and be involved with such a creative force”, she says.

Ian Davies Salon owner, “Ocean Hairdressing”

Cardiff, UK JOICO Creative Artist

Joining the JOICO European Design Team has brought Ian across the globe to share experience and knowledge. “I like the way the company has stayed true to its core values and built its education around those values.”

Ian Davies Salon owner, “Ocean Hairdressing”

Cardiff, UK JOICO Creative Artist

Joining the JOICO European Design Team has brought Ian across the globe to share experience and knowledge. “I like the way the company has stayed true to its core values and built its education around those values.”

Ryan Nicoletti-Dowd Salon owner, “Wigg”

Oxfordshire, UK JOICO Creative Artist

Londoner Ryan’s passion for design and an urge to create, drew him to the profession. Soon he was snapping up to slots at the country’s biggest competitions, including British Hairdressing Award’s Southern Hairdresser of the Year, Colour Trophy winner and four times British Hairdressing Award finalist. “To be educated and to educate and inspire people around the world.”

The European Color Design Team

…on a mission to inspire others in the industry!

Paul Watts Salon owner “Paul Watts Salon Group”

Midlands, UK. JOICO European Color Design Team Member

After his university course failed to live up to his expectations, Paul made a complete career change to fulfil his creativity and decided to attend night school at a local college where he completed his NVQ in hairdressing. Paul loved hairdressing and loved learning, attending many courses and undertaking online education to hone and develop his skills. Once he had found his direction, Paul was unstoppable, initially working from home and then as a manager of a local salon.

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Paul’s passion for color, backed up by his technical ability made him the go to stylist in the salon for color. Paul is ambitious and when the opportunity arose he bought the salon he was working in and the Paul Watts Salon Group was born. Now with a further three salons in the group, he has plans to open a fifth salon by 2020.

In addition to running his successful salon group, Paul has travelled extensively throughout the UK, sharing his color knowledge and techniques with others. He is now the newest member of JOICO’s European Color Design Team where he will be working alongside the members of the JOICO team at shows, seminars, demonstrations and presentations both in the UK and Europe.

“I’m really looking forward to immersing myself in all things JOICO,” adds Paul. “I love working with the products, they really do perform and the results are fantastic.” I’m delighted to join such an accomplished education team.”

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Daniela Engström Senior hairdresser, “Cayenne Hair”

Stockholm, Sweden, JOICO European Color Design Team member

Starting with hairdressing when she was only fourteen years old, Daniela soon knew she was “born for color”. Color – color – color: there were – and are! – no other words for Daniela and her passion has always been to make people beautiful and to create beautiful color to enhance a person’s personality.

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Her credo that everything is possible and that you have to believe in yourself – plus her total addiction to color – has led her to her current positions: color educator for Sweden and now also a member of the JOICO European Color Design Team. “It was my dream to join the team and to work with great people that have the same vison as me. Together we are a strong and great team, and we all love to create and inspire others and to show how fun and inspiring our work is.”, says Daniela about joining the team.

On what is most important for her she answers: “Never stop learning because you are never finished, you can always be better. Keep up with your education and try things that you’ve never done before. This will only make you stronger. But also”, she says with a smile on her face, “have fun!”

Daniela draws her inspiration from the world around her: people walking in the streets, nature, things she sees online. She incorporates her inspiration into her work in a natural way so the end result will suit a person completely.

Her hopes for the future? “To learn more and to inspire more people all over the world”.

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Daniela Engström Senior hairdresser, “Cayenne Hair”

Stockholm, Sweden, JOICO European Color Design Team member

Starting with hairdressing when she was only fourteen years old, Daniela soon knew she was “born for color”. Color – color – color: there were – and are! – no other words for Daniela and her passion has always been to make people beautiful and to create beautiful color to enhance a person’s personality.

Read more

Her credo that everything is possible and that you have to believe in yourself – plus her total addiction to color – has led her to her current positions: color educator for Sweden and now also a member of the JOICO European Color Design Team. “It was my dream to join the team and to work with great people that have the same vison as me. Together we are a strong and great team, and we all love to create and inspire others and to show how fun and inspiring our work is.”, says Daniela about joining the team.

On what is most important for her she answers: “Never stop learning because you are never finished, you can always be better. Keep up with your education and try things that you’ve never done before. This will only make you stronger. But also”, she says with a smile on her face, “have fun!”

Daniela draws her inspiration from the world around her: people walking in the streets, nature, things she sees online. She incorporates her inspiration into her work in a natural way so the end result will suit a person completely.

Her hopes for the future? “To learn more and to inspire more people all over the world”.

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Sevda Durukan Salon owner, “The Studio by Sevda”

Heusden-Zolder, Belgium European Color Design Team member

The passion for hair started early for Sevda Durukan. As a teenager she started working in a small, local salon on the weekends. The work that she did there was not at all glamorous but she loved the sensation of being able to make her clients feel good about themselves. It was the creative aspect of hairdressing that truly got her hooked and drove her to build a career in the hair industry.

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This drive landed her multiple awards in her home country Belgium as well as a position on the JOICO European Color Design Team. Sevda won two Up-To-Date Awards and one Color Award in the prestigious Belgian Hairdressers Awards in 2014, 2015 and 2016. To Sevda hairdressing is all about creating wearable styles with vibrant colors that express the personality of the client. Sevda says “I’m passionate about creating real and healthy hair styles for real people.” when asked what continues to drive her today. When talking about color she adds: “I absolutely love everything the coloring process has to offer: from edgy high fashion tones and techniques to the secrets of creating a subtle and rich natural color or effect.”

She jumped at the opportunity of being able to join the JOICO European Color Design Team as a Creative Artist. She feels a strong connection because the JOICO philosophy and the brand’s education strategy is built around integrity, honesty and passion. As a Creative Artist on the team she wants to lift her vibrant fashion forward vision and skills to the highest level, and she sees it as a unique opportunity to share her insights and experiences with the best professionals in the business.

Sevda finds the inspiration for her creative color styles in the everyday: art, walking on the street, looking at fashion, listening to music and…living a good life.

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denise-walsch

Denise Walsch Salon Owner, “Rustiq”

Kilkenny and Co. Carlow, Ireland, JOICO European Color Design Team member

A hairdresser for over 20 years, Denise moved to Australia in 2001 to work with one of Queensland’s leading hair groups and very quickly found her role developing from part time stylist to full time Head of Education for the salon group. Continuing to educate herself and pick up accolades along the way, Denise returned to Ireland and opened her salon Rustiq.

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Education and training have been integral to Denise’s success and after completing many courses to masters level, Denise opened Rustiq in Kilkenny with one staff member in an eight-station salon. Within six months she had a team of six employees and was running a very busy salon. In 2008, Denise opened the second Rustiq salon, this time in Co. Carlow. Over the last two years, she has moved both of her salons into bigger units and both are very successful, with a team of highly educated loyal employees.

Denise has recently joined forces with fellow JOICO European Color Design Team Member, Sabrina Hill to provide educational services. Their company, Business of Hair, educating salon owners and staff on the latest coloring techniques and the science of coloring as well as helping them improve the running of their businesses. With Denise and Sabrina’s combined educational experience, students can rest assured they will be learning from the experts.

“To be on the JOICO European Color Design Team to me means I can now share my colour techniques with so many people and all while using this spectacular colour range that has simply changed my way of coloring.” Says Denise.

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sabrina-hill

Sabrina Hill Salon owner, “Kopper Hair Salon”

Cork, Ireland, JOICO European Color Design Team member

An expert, award winning colorist, Sabrina is the go to girl for celebrity hair colour, colour correction, presentations and stage work. Sabrina is passionate about the ever-changing face of hairdressing and continues to educate herself on a very regular basis. Her love for color correction is well known and she is ardent about reversing damaged over processed hair to wonderful healthy hair.

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Sabrina opened Kopper Hair Salon over 15 years ago in Glanmire, Cork, with a team of just three people. Having built a highly skilled passionate team and due to the increase in demand, in November of 2017, she relocated the salon to Cork’s City Centre which now has a staff of over 22 people, many of whom are all color master technicians. Their specialties are blonde color and prescription coloring. Sabrina is passionate about in salon training and has created a standard that sees a waiting list of up to 8 weeks for an appointment.

Sabrina also has a second company called New Hair Revolution. It is Ireland’s first online haircare store and advice website. She created a website to educate the public on healthy hair care and regularly vlogs on the site, sharing her top tips for beautiful healthy hair. New Hair Revolution launched in 2017 and already has an online following of over 20,000 people.

A passion for education is something Sabrina shares with fellow JOICO European Color Design Team member, Denise O’Neill from Rustiq Salons and have jointly created, The Business of Hair. Together they will focus on educating salon owners and staff on the latest coloring techniques and the science of coloring as well as helping them improve the running of their businesses. From Snapchat to Instagram, Twitter and Facebook, Sabrina has a combined online following of 100,000 people.

“I’m absolutely delighted to join the JOICO European Color Design Team as hair is my absolute passion. It’s my joy to team up with a professional hair care company that has the same ethos when it comes to protecting the integrity of hair while creating beautiful results. I look forward to sharing my colour expertise with the extended JOICO family while working with the top class colour lines LumiShine and Vero K-Pak.” Says Sabrina.

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Sabrina Hill Salon owner, “Kopper Hair Salon”

Cork, Ireland, JOICO European Color Design Team member

An expert, award winning colorist, Sabrina is the go to girl for celebrity hair colour, colour correction, presentations and stage work. Sabrina is passionate about the ever-changing face of hairdressing and continues to educate herself on a very regular basis. Her love for color correction is well known and she is ardent about reversing damaged over processed hair to wonderful healthy hair.

Read more

Sabrina opened Kopper Hair Salon over 15 years ago in Glanmire, Cork, with a team of just three people. Having built a highly skilled passionate team and due to the increase in demand, in November of 2017, she relocated the salon to Cork’s City Centre which now has a staff of over 22 people, many of whom are all color master technicians. Their specialties are blonde color and prescription coloring. Sabrina is passionate about in salon training and has created a standard that sees a waiting list of up to 8 weeks for an appointment.

Sabrina also has a second company called New Hair Revolution. It is Ireland’s first online haircare store and advice website. She created a website to educate the public on healthy hair care and regularly vlogs on the site, sharing her top tips for beautiful healthy hair. New Hair Revolution launched in 2017 and already has an online following of over 20,000 people.

A passion for education is something Sabrina shares with fellow JOICO European Color Design Team member, Denise O’Neill from Rustiq Salons and have jointly created, The Business of Hair. Together they will focus on educating salon owners and staff on the latest coloring techniques and the science of coloring as well as helping them improve the running of their businesses. From Snapchat to Instagram, Twitter and Facebook, Sabrina has a combined online following of 100,000 people.

“I’m absolutely delighted to join the JOICO European Color Design Team as hair is my absolute passion. It’s my joy to team up with a professional hair care company that has the same ethos when it comes to protecting the integrity of hair while creating beautiful results. I look forward to sharing my colour expertise with the extended JOICO family while working with the top class colour lines LumiShine and Vero K-Pak.” Says Sabrina.

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katrina-kelly

Katrina Kelly Salon Owner, “Cut Social”

Dublin, Ireland, JOICO European Color Design Team member

Katrina has been working in the hair dressing industry for over 23 years, and is the proud owner of Cut Social, Craft Social and Katrina Kelly Education. Katrina is an educator, artist, salon owner and mother to two beautiful children!

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Katrina is passionate about the industry and loves working and collaborating with other inspirational people. Katrina’s calm and patient approach to educating instills confidence and expertise to all her students.

With a strong philosophy and ethos, Katrina’s focus is on providing exceptional education and believes education is the key to change. With knowledge and understanding of new techniques and skills, students can move forward and progress professionally. Katrina believe ‘s that you should never stop learning regardless of where you are in your career. Education should be fun, engaging and hands on. Everyone learns in different ways and Katrina’s aim is to keep education fun and interactive so that students get the most out of their training.

“I’m super excited to be on JOICO ECDT team, I can’t wait to deliver some inspirational education with such a talented team who already inspire me, but together we will be a mighty force.” Says Katrina.

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Marc Antoni Group/ Marc Antoni Art Team

The Marc Antoni Salons are steeped in family history!
Named after Bruno Marc and Simon Antoni – sons of the former Bruno Giamattei – the first salon opened in Reading in 1966.

The Marc Antoni philosophy:
– Offer clients an exceptional hairdressing experience
– Combining value for money with unbeatable customer service
– The best available technical expertise.

The five Marc Antoni salons can be found around Reading, Berkshire, Hampshire and Oxfordshire. The brands reputation for creative hair and sound business practice is upheld by the four Giamattei brothers, Bruno, Aaron, Simon and Marcus.

Marc Antoni holds countless awards, including British Hairdressing Awards Artistic Team of the Year 2018 and 2014 and 5X Finalist for Colour Technician of the year. In 2018 Bruno Marc received a Hall of Fame award from the British Hairdressing Awards having secured the title of Southern Hairdresser of the Year three times, alongside his Ambassador role of the fellowship for British Hairdressing – the Marc Antoni name is a guarantee of quality and excellence.

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Bruno Marc Giamattei

Creative Director for the Marc Antoni Artistic Team

  • Member of the British Hairdressing Hall of Fame after winning British Hairdresser Awards Southern Hairdresser of the Year 3 times
  • Current Ambassador and former president of Fellowship for British hairdressing
  • In demand both behind the chair as a salon stylist and internationally leading the Marc Antoni Art Team to international fame

Inspired by…The archive of the late Vidal Sassoon and on another level the young up and coming hairdresser that never fails to impress. He keeps is eyes on the European catwalks with a soft spot on London.
Talented because of…A wealth of experience following over three decades in the industry continuously striving for creative excellence

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Marcus Giamattei

Responsible for the training of all Marc Antoni Salon Team Members

  • Specialized in men’s hairdressing
  • Key educator at the Fellowship for British Hairdressing in barbering
  • Internationally recognized as one of the UK’s leading barbers

Inspired by…his team, they are a constant source of ideas and creativity.
Talented because of…a wealth of experience, support and an excellent eye for shapes and balance.

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Dan Spiller

Marc Antoni’s Master Color Expert

  • “Newcomer of the Year 2010” at the British Hairdressing Awards
  • He won the Gold award at the Wella Trend Vision 2011
  • Manager and educator for the busy fleet salon

Inspired by…Bruno is a massive influencer in Dan his career because Bruno continuously strives for perfection and is never content with his or our work, which continues our search for perfection within our craft.
Talented because of…Excellent color and cutting skills with a good understanding of balance. Dan loves to give his team the drive and determination to strive for higher levels of personal fulfilment both in and out of work.

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Altin Ismaili

Educator for both “Red Carpet Hair” and “Cutting and Coloring” as a key member of the Marc Antoni Art Team

  • “One to watch” having secured a place in the Fellowships’ prestigious F.A.M.E. Team
  • Woodley Salon team leader in a managerial and educational role

Inspired by…many people in the hair industry, especially all the winners of British Hairdressing awards. Altin believes they have reached that level through sheer hard work. The person he most looks up to is his boss Bruno as he lives and breathes hair. When it comes to business, Altin is inspired by Simon Giamattei because he is so motivated and positive and Altin loves to watch and learn from him.
Talented because of…having traveled a bit during his life, Altin has experienced many different jobs and that has given him the opportunity to think differently and see hair in a different way.

Altin is a positive thinker and always believes you can improve on everything in life.

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