Meet the driving force behind JOICO Education!

Meet the driving force behind JOICO Education!

JOICO Educators, international professionals

Passion for the hairdressing industry and a desire to sharing knowledge!

Daniëlle Swartebroeckx
Head of Education

After working at Wella as Senior Education Manager and at Estée Lauder as Training Manager, Daniëlle joined JOICO back in 1993. She played a key role in introducing the then almost unknown brand and product portfolio in Europe, setting the bar and building the business to what it is today. With her contagious passion and belief in JOICO she is the driving force behind the JOICO Europe Education department.

Wendy van der Helm
Creative Education Manager

Making people beautiful and happy as a hairdresser had always been her dream, but a long and slow physical recovery after an accident forced Wendy to start her career in a totally different industry. She however never lost her passion for the hairdressing business and it drove her to JOICO in 2001. As Creative Education Manager she focuses on creative events, managing the European Design and Color Design Team and teaching stylists to professionally use our products and collections.

Els Philips
Technical Education Manager

Els joined JOICO in 2002, after graduating as a high school teacher in hairdressing. She initially concentrated on developing new education concepts for the European premiere of the Zotos brands. Today, Els is Technical Education Manager. With great passion and enthusiasm she focuses on developing technical education tools, passing on all her knowledge to distributor teams and stylists and guiding the JOICO team of educators.

Leen Valvekens

A high school teacher’s degree, part-time experience in a successful hairdressing salon and a successful 5-year career as national educator in Belgium made Leen the perfect match to join the JOICO Europe education team back in 2009. Her experience with in-salon education, her hunger for knowledge and her utmost dedication to bring knowledge across towards others make her a very loyal and passionate educator!

Lore Janssens

After being trained in one of the best hairdressing academies in Belgium and four years of experience in a booming salon, Lore joined the company in 2007. At first she was mainly assisting the Education Department on the Zotos side of the business, Lore is now responsible for both the JOICO and Zotos brands. She is also responsible for product testing in cooperation with our head office in the USA.

Lesley Canters

During her education as a hairdresser at the age of 16, Lesley met JOICO and immediately fell in love with the brand. When she graduated, the hunger for more knowledge became bigger! This is the moment Lesley chose to continue studying to become a high school teacher in hairdressing in order to be able to teach, and especially share her knowledge and passion! Thanks to an internship at JOICO in Belgium, Lesley knew that her career-path would be the one of becoming a JOICO Educator. In Belgium Lesley gained a lot of knowledge for 6 beautiful years. During this period, it became a dream to work as an educator for JOICO at the EMEA-HQ in Helmond. And this dream has become a reality! At Henkel Nederland – JOICO, Lesley is working mostly in the technical education department sharing her knowledge and experiences.

Marjolein Wetten
Education coordinator

Organizing & planning events has always been a passion of Marjolein. During her college education studying Marketing & Communication she started volunteering at a foundation that organized festivals in Helmond and got an internship at Q-dance (a Dutch festival-organization company). After successfully finishing her education, she oversaw all communication & marketing at a big club for 4 years. But after those 4 years it was time for something completely new, something to get back into that passion for organizing and planning. And the perfect job landed her at Henkel Nederland, JOICO. As the education coordinator she is responsible for all the organization of trainings & seminars.

“So if you have any questions about me, my cool job or the trainings & seminars. Let me know –

The European Design Team

…on a mission to inspire others in the industry! !

David Murray Salon owner, “David Murray@21”

Drogheda, Ireland JOICO Senior Creative Artist

As Senior JOICO Design Team member David is excited to be involved in a group boasting the best in business. “In this team I have found the same passion for hairdressing that I have always had”, he explains.  

Gill Berry Salon owner, “House 76”

London, UK JOICO Creative Artist

Working with the JOICO European Design Team has given the native Scot an ideal chance to work alongside the most talented creatives in the business. “To work with such talented people and be involved with such a creative force”, she says.

Ian Davies Salon owner, “Ocean Hairdressing”

Cardiff, UK JOICO Creative Artist

Joining the JOICO European Design Team has brought Ian across the globe to share experience and knowledge. “I like the way the company has stayed true to its core values and built its education around those values.”

Ryan Nicoletti-Dowd Salon owner, “Wigg”

Oxfordshire, UK JOICO Creative Artist

Londoner Ryan’s passion for design and an urge to create, drew him to the profession. Soon he was snapping up to slots at the country’s biggest competitions, including British Hairdressing Award’s Southern Hairdresser of the Year, Colour Trophy winner and four times British Hairdressing Award finalist. “To be educated and to educate and inspire people around the world.”

The European Color Design Team

…on a mission to inspire others in the industry!

Paul Watts Salon owner “Paul Watts Salon Group”

Midlands, UK. JOICO European Color Design Team Member

Paul is ambitious and when the opportunity arose he bought the salon he was working in and the Paul Watts Salon Group was born. Now with a further three salons in the group, he has plans to open a fifth salon by 2020. In addition to running his successful salon group, Paul has travelled extensively throughout the UK, sharing his color knowledge and techniques with others. “I’m really looking forward to immersing myself in all things JOICO,” adds Paul. “I love working with the products, they really do perform and the results are fantastic.” I’m delighted to join such an accomplished education team.”

Daniela Engström Senior hairdresser, “Cayenne Hair”

Stockholm, Sweden, JOICO European Color Design Team member

Her role in the European Color Design Team is a dream come true for Daniela. She loves being part of JOICO and getting to inspire other people by sharing her love for colors, “The world simply needs more color!”

Sevda Durukan Salon owner, “The Studio by Sevda”

Heusden-Zolder, Belgium European Color Design Team member

As a member of the European Color Design Team, Sevda shares her vibrant fashion forward vision and helps people to lift their skills to an even higher level. “I love how the JOICO philosophy and the education program is built around integrity, honesty and passion. It’s my mission to share this joi and inspire clients and professionals.”


Denise Walsch Salon Owner, “Rustiq”

Kilkenny and Co. Carlow, Ireland, JOICO European Color Design Team member

Education and training have been integral to Denise’s success and after completing many courses to masters level, Denise opened Rustiq in Kilkenny with one staff member in an eight-station salon. Within six months she had a team of six employees and was running a very busy salon. In 2008, Denise opened the second Rustiq salon, this time in Co. Carlow. Over the last two years, she has moved both of her salons into bigger units and both are very successful, with a team of highly educated loyal employees.


Sabrina Hill Salon owner, “Kopper Hair Salon”

Cork, Ireland, JOICO European Color Design Team member

An expert, award winning colorist, Sabrina is the go-to girl for celebrity hair color, color correction, presentations and stage work. Sabrina is passionate about the ever-changing face of hairdressing and continues to educate herself on a very regular basis. Her love for color correction is well known and she is ardent about reversing damaged over processed hair to wonderful healthy hair.


Katrina Kelly Salon Owner, “Cut Social”

Dublin, Ireland, JOICO European Color Design Team member

Katrina has been working in the hair dressing industry for over 23 years, and is the proud owner of Cut Social, Craft Social and Katrina Kelly Education. Katrina is an educator, artist, salon owner and mother to two beautiful children!

Marc Antoni Group/ Marc Antoni Art Team

The Marc Antoni Salons are steeped in family history!
Named after Bruno Marc and Simon Antoni – sons of the former Bruno Giamattei – the first salon opened in Reading in 1966.

The Marc Antoni philosophy:
– Offer clients an exceptional hairdressing experience
– Combining value for money with unbeatable customer service
– The best available technical expertise.

The five Marc Antoni salons can be found around Reading, Berkshire, Hampshire and Oxfordshire. The brands reputation for creative hair and sound business practice is upheld by the four Giamattei brothers, Bruno, Aaron, Simon and Marcus.

Marc Antoni holds countless awards, including British Hairdressing Awards Artistic Team of the Year 2018 and 2014 and 5X Finalist for Colour Technician of the year. In 2018 Bruno Marc received a Hall of Fame award from the British Hairdressing Awards having secured the title of Southern Hairdresser of the Year three times, alongside his Ambassador role of the fellowship for British Hairdressing – the Marc Antoni name is a guarantee of quality and excellence.


Bruno Marc Giamattei

Creative Director for the Marc Antoni Artistic Team

  • Member of the British Hairdressing Hall of Fame after winning British Hairdresser Awards Southern Hairdresser of the Year 3 times
  • Current Ambassador and former president of Fellowship for British hairdressing
  • In demand both behind the chair as a salon stylist and internationally leading the Marc Antoni Art Team to international fame

Inspired by…The archive of the late Vidal Sassoon and on another level the young up and coming hairdresser that never fails to impress. He keeps is eyes on the European catwalks with a soft spot on London.
Talented because of…A wealth of experience following over three decades in the industry continuously striving for creative excellence


Marcus Giamattei

Responsible for the training of all Marc Antoni Salon Team Members

  • Specialized in men’s hairdressing
  • Key educator at the Fellowship for British Hairdressing in barbering
  • Internationally recognized as one of the UK’s leading barbers

Inspired by…his team, they are a constant source of ideas and creativity.
Talented because of…a wealth of experience, support and an excellent eye for shapes and balance.


Dan Spiller

Marc Antoni’s Master Color Expert

  • “Newcomer of the Year 2010” at the British Hairdressing Awards
  • He won the Gold award at the Wella Trend Vision 2011
  • Manager and educator for the busy fleet salon

Inspired by…Bruno is a massive influencer in Dan his career because Bruno continuously strives for perfection and is never content with his or our work, which continues our search for perfection within our craft.
Talented because of…Excellent color and cutting skills with a good understanding of balance. Dan loves to give his team the drive and determination to strive for higher levels of personal fulfilment both in and out of work.


Altin Ismaili

Educator for both “Red Carpet Hair” and “Cutting and Coloring” as a key member of the Marc Antoni Art Team

  • “One to watch” having secured a place in the Fellowships’ prestigious F.A.M.E. Team
  • Woodley Salon team leader in a managerial and educational role

Inspired by…many people in the hair industry, especially all the winners of British Hairdressing awards. Altin believes they have reached that level through sheer hard work. The person he most looks up to is his boss Bruno as he lives and breathes hair. When it comes to business, Altin is inspired by Simon Giamattei because he is so motivated and positive and Altin loves to watch and learn from him.
Talented because of…having traveled a bit during his life, Altin has experienced many different jobs and that has given him the opportunity to think differently and see hair in a different way.

Altin is a positive thinker and always believes you can improve on everything in life.


Daniel Bryan

Manages and educates the team in the Marc Antoni Caversham Salon

  • The newest member of the Marc Antoni Artistic Team
  • In demand for London’s Salon International

Inspired by…his peers with Marc Antoni and the Hair Fashion industry. He learns and becomes inspired by those at the top of their game and the young hairdressers coming into the industry, they keep it fresh and make him want to keep improving. Daniel tries to inspire himself, he listens to what his natural flow is. He feels it is important to not become a watered-down version of everyone else.
Talented because of…the biggest thing he can bring to the team is the attitude of constant improving, being a sponge around so much talent and developing that into his own creative visions. He hopes this will take him and the team from strength to strength for years to come.