Meet the driving force behind JOICO Education!

Meet the driving force behind JOICO Education!

JOICO Educators, international professionals

Passion for the hairdressing industry and a desire to sharing knowledge!

Daniëlle Swartebroeckx
Head of Education

After working at Wella as Senior Education Manager and at Estée Lauder as Training Manager, Daniëlle joined JOICO back in 1993. She played a key role in introducing the then almost unknown brand and product portfolio in Europe, setting the bar and building the business to what it is today. With her contagious passion and belief in JOICO she is the driving force behind the JOICO Europe Education department.

Wendy van der Helm
Creative Education Manager

Making people beautiful and happy as a hairdresser had always been her dream, but a long and slow physical recovery after an accident forced Wendy to start her career in a totally different industry. She however never lost her passion for the hairdressing business and it drove her to JOICO in 2001. As Creative Education Manager she focuses on creative events, managing the European Design and Color Design Team and teaching stylists to professionally use our products and collections.

Els Philips
Technical Education Manager

Els joined JOICO in 2002, after graduating as a high school teacher in hairdressing. She initially concentrated on developing new education concepts for the European premiere of the Zotos brands. Today, Els is Technical Education Manager. With great passion and enthusiasm she focuses on developing technical education tools, passing on all her knowledge to distributor teams and stylists and guiding the JOICO team of educators.

Leen Valvekens
Educator

A high school teacher’s degree, part-time experience in a successful hairdressing salon and a successful 5-year career as national educator in Belgium made Leen the perfect match to join the JOICO Europe education team back in 2009. Her experience with in-salon education, her hunger for knowledge and her utmost dedication to bring knowledge across towards others make her a very loyal and passionate educator!

Lore Janssens
Educator

After being trained in one of the best hairdressing academies in Belgium and four years of experience in a booming salon, Lore joined the company in 2007. At first she was mainly assisting the Education Department on the Zotos side of the business, Lore is now responsible for both the JOICO and Zotos brands. She is also responsible for product testing in cooperation with our head office in the USA.

Marjolein Wetten
Education coordinator

Organizing & planning events has always been a passion of Marjolein. During her college education studying Marketing & Communication she started volunteering at a foundation that organized festivals in Helmond and got an internship at Q-dance (a Dutch festival-organization company). After successfully finishing her education, she oversaw all communication & marketing at a big club for 4 years. But after those 4 years it was time for something completely new, something to get back into that passion for organizing and planning. And the perfect job landed her at Henkel Nederland, JOICO. As the education coordinator she is responsible for all the organization of trainings & seminars.

“So if you have any questions about me, my cool job or the trainings & seminars. Let me know – Marjolein.wetten@henkel.com

The European Design Team

…on a mission to inspire others in the industry! !

David Murray Salon owner, “David Murray@21”

Drogheda, Ireland JOICO Senior Creative Artist

One of Ireland’s finest hairdressers, David Murray, owner of multiple awards, including three Irish Hairdresser of the Year awards, is the most senior member of the JOICO European Design Team.
David’s creativity knows no bounds and is in demand as a session stylist for fashion and bridal shoots in Ireland and is regularly called upon by magazine editors as their hair expert. Bringing his photographic work to life, David has twice presented his work at the esteemed Alternative Hair Show at London’s Albert Hall. A cutting perfectionist, David works in a methodical and precise way.

Gill Berry Salon owner, “House 76”

London, UK JOICO Creative Artist

Having worked with JOICO products for over 20 years, Gill Berry was the perfect stylist to join the JOICO European Design Team. Gill started her hairdressing training at the renowned London College of Fashion, and opened her own salon in 2001. Education is Gill’s passion and sharing her techniques and inspirations with others is when she’s
happiest. A fantastic all-round hairdresser, Gill’s cutting, coloring and styling skills have been widely recognized and rewarded. Inspired by the environment around her and the people she spends her time with, Gill is very strong technically with a warm and nurturing approach to training.

Ian Davies Salon owner, “Ocean Hairdressing”

Cardiff, UK JOICO Creative Artist

Cardiff salon owner Ian Davies has always had a passion for training and education. An experienced educator, Ian opened his first salon in Cardiff in 1998. Immersing himself fully in the industry, Ian has received many plaudits for both his creativity and his business acumen. Ian loves learning and is always looking for ways to develop his skills, which he then passes on to others. He often looks to business’ outside hairdressing for inspiration, learning from other’s successes to grow his own business and share those ideas with others. He is known for his exacting haircutting techniques, where precision is the name of the game and when presenting and demonstrating for JOICO he delights in communicate these techniques with his students.

Ian Davies Salon owner, “Ocean Hairdressing”

Cardiff, UK JOICO Creative Artist

Cardiff salon owner Ian Davies has always had a passion for training and education. An experienced educator, Ian opened his first salon in Cardiff in 1998. Immersing himself fully in the industry, Ian has received many plaudits for both his creativity and his business acumen. Ian loves learning and is always looking for ways to develop his skills, which he then passes on to others. He often looks to business’ outside hairdressing for inspiration, learning from other’s successes to grow his own business and share those ideas with others. He is known for his exacting haircutting techniques, where precision is the name of the game and when presenting and demonstrating for JOICO he delights in communicate these techniques with his students.

Ryan Nicoletti-Dowd Salon owner, “Wigg”

Oxfordshire, UK JOICO Creative Artist

A long-standing member of the JOICO European Design Team, Ryan is the owner and Vision Director of Wigg salon in Henley on Thames. A winner of many creative awards, among which a British Hairdressing Award, Ryan’s passion for his work is infectious ensuring anyone attending his demonstrations and presentations leaves as inspired and motivated as he is.Ryan’s drive and determination ensured his career progressed and he achieved his goal of owning his own salon four years before his target goal of age 30.

The European Color Design Team

…on a mission to inspire others in the industry!

Paul Watts Salon owner “Paul Watts Salon Group”

Midlands, UK. JOICO European Color Design Team Member

After his university course failed to live up to his expectations, Paul made a complete career change to fulfill his creativity and completed his NVQ in hairdressing. Paul loved hairdressing and loved learning, attending many courses and undertaking online education to hone and develop his skills. Once he had found his direction, Paul was unstoppable, initially working from home and then as a manager of a local salon. Paul’s passion for color, backed up by his technical ability made him the go to stylist in the salon for color.

Paul is ambitious and when the opportunity arose he bought the salon he was working in and the Paul Watts Salon Group was born, now with a further three salons in the group. In addition to running his successful salon group, Paul has traveled extensively throughout the UK, sharing his color knowledge and techniques with others.

Daniela Engström Senior hairdresser, “Cayenne Hair”

Stockholm, Sweden, JOICO European Color Design Team member

Starting with hairdressing when she was only fourteen years old, Daniela soon knew she was “born for color”. Color – color – color: there were – and are! – no other words for Daniela and her passion has always been to make people beautiful and to create beautiful color to enhance a person’s personality.
On what is most important for her she answers: “Never stop learning because you are never finished, you can always be better. Keep up with your education and try things that you’ve never done before. This will only make you stronger. But also”, she says with a smile on her face, “have fun!”

Daniela Engström Senior hairdresser, “Cayenne Hair”

Stockholm, Sweden, JOICO European Color Design Team member

Starting with hairdressing when she was only fourteen years old, Daniela soon knew she was “born for color”. Color – color – color: there were – and are! – no other words for Daniela and her passion has always been to make people beautiful and to create beautiful color to enhance a person’s personality.
On what is most important for her she answers: “Never stop learning because you are never finished, you can always be better. Keep up with your education and try things that you’ve never done before. This will only make you stronger. But also”, she says with a smile on her face, “have fun!”

Sevda Durukan Salon owner, “The Studio by Sevda”

Heusden-Zolder, Belgium European Color Design Team member

The passion for hair started early for Sevda Durukan. As a teenager she started working in a small, local salon on the weekends. It was the creative aspect of hairdressing that truly got her hooked and drove her to build a career in the hair industry. This drive landed her multiple awards, most recently Hairdresser of the Year 2019, in her home country Belgium as well as a position on the JOICO European Color Design Team. Sevda also won two Up-To-Date Awards and one Color Award in the prestigious Belgian Hairdressers Awards in 2014, 2015 and 2016. To Sevda hairdressing is all about creating wearable styles with vibrant colors that express the personality of the client.

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Denise Walsch Salon Owner, “Rustiq”

Kilkenny and Co. Carlow, Ireland, JOICO European Color Design Team member

A hairdresser for over 20 years, Denise moved to Australia in 2001 to work with one of Queensland’s leading hair groups and very quickly found her role developing from part time stylist to full time Head of Education for the salon group. Education and training have been integral to Denise’s success and after completing many courses to masters level, Denise opened 2 very successful and busy salons in Ireland.
Denise has recently joined forces with fellow JOICO European Color Design Team Member, Sabrina Hill, to provide educational services. Their company, Business of Hair, educating salon owners and staff on the latest coloring techniques and the science of coloring as well as helping them improve the running of their businesses. With Denise and Sabrina’s combined educational experience, students can rest assured they will be learning from the experts.

sabrina-hill

Sabrina Hill Salon owner, “Kopper Hair Salon”

Cork, Ireland, JOICO European Color Design Team member

An expert, award winning colorist, Sabrina is the go-to girl for celebrity hair color, color correction, presentations and stage work. Sabrina is the proud owner of Kopper Hair Salon, starting with three employees, the salon boomed to a staff of over 22 people, many of whom are all color master technicians. Their specialties are blonde color and prescription coloring.
Sabrina also owns New Hair Revolution, Ireland’s first online haircare store and advice website, to educate the public on healthy hair care and regularly vlogs on the site. New Hair Revolution launched in 2017 and already has an online following of over 20,000 people. Together with fellow JOICO European Color Design Team member, Denise Walsh from Rustiq Salons she started The Business of Hair. Together they will focus on educating salon owners and staff on the latest coloring techniques and the science of coloring as well as helping them improve the running of their businesses. From Snapchat to Instagram, Twitter and Facebook, Sabrina has a combined online following of 100,000 people.

Sabrina Hill Salon owner, “Kopper Hair Salon”

Cork, Ireland, JOICO European Color Design Team member

An expert, award winning colorist, Sabrina is the go-to girl for celebrity hair color, color correction, presentations and stage work. Sabrina is the proud owner of Kopper Hair Salon, starting with three employees, the salon boomed to a staff of over 22 people, many of whom are all color master technicians. Their specialties are blonde color and prescription coloring.
Sabrina also owns New Hair Revolution, Ireland’s first online haircare store and advice website, to educate the public on healthy hair care and regularly vlogs on the site. New Hair Revolution launched in 2017 and already has an online following of over 20,000 people. Together with fellow JOICO European Color Design Team member, Denise Walsh from Rustiq Salons she started The Business of Hair. Together they will focus on educating salon owners and staff on the latest coloring techniques and the science of coloring as well as helping them improve the running of their businesses. From Snapchat to Instagram, Twitter and Facebook, Sabrina has a combined online following of 100,000 people.

sabrina-hill
katrina-kelly

Katrina Kelly Salon Owner, “Cut Social”

Dublin, Ireland, JOICO European Color Design Team member

Katrina has been working in the hairdressing industry for over 23 years, and is the proud owner of Cut Social, Craft Social and Katrina Kelly Education. Katrina is an educator, artist, salon owner and mother to two beautiful children! Katrina’s calm and patient approach to educating instills confidence and expertise to all her students.
With a strong philosophy and ethos, Katrina’s focus is on providing exceptional education and believes education is the key to change. Katrina believe ‘s that you should never stop learning regardless of where you are in your career. Education should be fun, engaging and hands on. Everyone learns in different ways and Katrina’s aim is to keep education fun and interactive so that students get the most out of their training.

Marc Antoni Group/ Marc Antoni Art Team

The Marc Antoni Salons are steeped in family history!
Named after Bruno Marc and Simon Antoni – sons of the former Bruno Giamattei – the first salon opened in Reading in 1966.

The Marc Antoni philosophy:
– Offer clients an exceptional hairdressing experience
– Combining value for money with unbeatable customer service
– The best available technical expertise.

The five Marc Antoni salons can be found around Reading, Berkshire, Hampshire and Oxfordshire. The brands reputation for creative hair and sound business practice is upheld by the four Giamattei brothers, Bruno, Aaron, Simon and Marcus.

Marc Antoni holds countless awards, including British Hairdressing Awards Artistic Team of the Year 2018 and 2014 and 5X Finalist for Colour Technician of the year. In 2018 Bruno Marc received a Hall of Fame award from the British Hairdressing Awards having secured the title of Southern Hairdresser of the Year three times, alongside his Ambassador role of the fellowship for British Hairdressing – the Marc Antoni name is a guarantee of quality and excellence.

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Bruno Marc Giamattei

Creative Director for the Marc Antoni Artistic Team

  • Member of the British Hairdressing Hall of Fame after winning British Hairdresser Awards Southern Hairdresser of the Year 3 times
  • Current Ambassador and former president of Fellowship for British hairdressing
  • In demand both behind the chair as a salon stylist and internationally leading the Marc Antoni Art Team to international fame

Inspired by…The archive of the late Vidal Sassoon and on another level the young up and coming hairdresser that never fails to impress. He keeps is eyes on the European catwalks with a soft spot on London.
Talented because of…A wealth of experience following over three decades in the industry continuously striving for creative excellence

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Marcus Giamattei

Responsible for the training of all Marc Antoni Salon Team Members

  • Specialized in men’s hairdressing
  • Key educator at the Fellowship for British Hairdressing in barbering
  • Internationally recognized as one of the UK’s leading barbers

Inspired by…his team, they are a constant source of ideas and creativity.
Talented because of…a wealth of experience, support and an excellent eye for shapes and balance.

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Dan Spiller

Marc Antoni’s Master Color Expert

  • “Newcomer of the Year 2010” at the British Hairdressing Awards
  • He won the Gold award at the Wella Trend Vision 2011
  • Manager and educator for the busy fleet salon

Inspired by…Bruno is a massive influencer in Dan his career because Bruno continuously strives for perfection and is never content with his or our work, which continues our search for perfection within our craft.
Talented because of…Excellent color and cutting skills with a good understanding of balance. Dan loves to give his team the drive and determination to strive for higher levels of personal fulfilment both in and out of work.

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Altin Ismaili

Educator for both “Red Carpet Hair” and “Cutting and Coloring” as a key member of the Marc Antoni Art Team

  • “One to watch” having secured a place in the Fellowships’ prestigious F.A.M.E. Team
  • Woodley Salon team leader in a managerial and educational role

Inspired by…many people in the hair industry, especially all the winners of British Hairdressing awards. Altin believes they have reached that level through sheer hard work. The person he most looks up to is his boss Bruno as he lives and breathes hair. When it comes to business, Altin is inspired by Simon Giamattei because he is so motivated and positive and Altin loves to watch and learn from him.
Talented because of…having traveled a bit during his life, Altin has experienced many different jobs and that has given him the opportunity to think differently and see hair in a different way.

Altin is a positive thinker and always believes you can improve on everything in life.

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